April 17th: Malbec World Day…Welcome "Menu Malbec"! (What is Menu Malbec?)
Today is Malbec World Day. In different parts of the world, there will be events related to this “cepage” (wine variety) that originated in France, but reached its splendour in the steepmountains of Mendoza, province of Argentina. If you watch this video, you will not only learn more about Malbec, but you will see some beautiful images of this incredibly beautiful land!
Now….in what way is Malbec related with me? (apart from the fact that I love drinking it for instance with my Argentinian “asados” (barbecues)- or should I say, more accurately, on any occasion?
For many months now, I have been working on a new project..my first business project, that I decided to call precisely: Menu Malbec ! Will I sell wine? No, I will sell food, Argentinian food, in a sort of catering service, at the beginning, though my idea (dream?) is to open a shop.. (Any investors there?)
Why did I choose this name for my brand? First, because it is easily read in French and Spanish (and English, for that matter..) Second, because the Malbec was born in France and became Argentinian..as if the two countries had melted together to give the best in one product…. and this, precisely, is what I humbly try to do: to blend the best of my culture, of my tradition, of the products originated in Argentina ( or South America) with French “savoir-faire” (know-how) in cooking…I know, it sounds ambitious! It is difficult…. I’m trying to take my Argentinian cooking to another dimension still keeping its roots, its identity…sleepless nights brooding on this!
And then, more challenges, fears: how will the French react to this new culinary offer? Will I ever sell one menu? What if I get one hundred orders on the first day? (?!!…well, one has to be optimistic ;D Will I ever be able to open a store? (renting a 20m2 shop in Paris is as expensive as a ranch in Montana!)
But it is my personal bet…a self-challenge! This is why I decided to let you know about this, because this will force me to make it happen!
I wouldn’t dare to disappoint you, my family…but most important, I must not let myself down! The day I started imagining this project, I promised myself to “succeed” in two years! And if I don’t succeed, at least, I will be able to say..”I tried…” But let’s not talk about that…. Two years…! Well, “nena” (baby), you have to hurry…the clock is ticking!
I'm Cristina and this blog summarises what I love: cooking, writing, talking with friends, talking with friends while eating....sharing what is beautiful: beauty being in the colour of a fruit, in the fragrance of Provence herbs....in music.... in the architecture of Paris.